Reviews


Of course, we love Good Wash Day® hair towels, and all the benefits they bring...

but don't just take our word for it!


We are so grateful to all our customers who take a moment to provide feedback,
resulting in over 1000 reviews, and 98% of them are five stars!

Feedback is also invaluable to businesses, especially us small independent ones. As Good Wash Day’s founder I read every single review we receive. I look for what we are doing well, and whether there is anything we could improve upon. Reviews ensure we are continuing to meet (and hopefully exceed) the high expectations we have set for Good Wash Day products, and likewise the customer experience.

We have the Diamond Transparent Shop badge from Judge.Me, which means we have published ALL of our verified reviews (ie, we haven't hidden any from you because we don't like what they say). 

We publish ALL our reviews by the way: verified reviews are just reviews that are received via the Judge.Me automated review request email.

You can check our stats here.

(There are more reviews on Etsy, Amazon, Google and TrustPilot).

Based on 1102 reviews
95%
(1048)
3%
(32)
1%
(12)
0%
(3)
1%
(7)
K
The Classics
Kelly C
Fabulous

Fab, love it have bought for my mum and daughter since! Would defo recommend

Thank you so much Kelly! The highest compliment is a return buyer :)

K
The Classics
Karen Blight
Excellent

Great product. Easy to use and great service from the provider. Thank you.

My absolute pleasure Karen. I'm so pleased you love your GWD towel!

Absolutely love mine!

It’s an amazing hair towel, I do not regret my purchase. My hair has been so much softer since I have started using this product. Thank you!

What a fabulous review Scarlett! Thank you :)

Amazing

Love the product, reduced frizz and doesn’t fall off like other hair towels.

Thank you for coming back to write a review Emma!

C
The Classics
Caroline Ireland
Hair towel

I have fine hair but feels this towel helps with the condition of my hair , have told friends about it

I'm so pleased to ready your review Caroline. Thank you!

D
The Leopard Prints
Dawn Halfacre
Excellent, ethical product

Amazing product for my hair. Well made and supporting local business is a positive choice. Excellent customer service.

I really appreciate your review Dawn! Thank you.

Game changer!

Saw this on dragons den and was immediately sold - this filled a gap in my life I didn't know existed! Firstly it dries so much better and quicker than a towel (perfect for me as I usually leave my hair to dry naturally). It's also far more comfortable to wear and carry on with everyday tasks in the house, as very lightweight (to the point I've nearly left the house with it on my head a few times!). Finally, it makes my hair so much softer than a towel alone ever did. I go between curly and straight and it works perfectly for both, giving a smooth and soft finish when it dries. It particularly works great for curly days and I haven't seen any frizz from the moment I bought this towel. I dye my hair regularly, so went for a burgundy colour and it means I don't need to worry about bleeding colour. The fact it's made in the UK too makes it even better. It's literally my favourite buy of 2025 - would strongly recommend!

I loved reading your review and I'm very happy to be your favourite purchase of 2025! Thank you so much Maria!

T
The Pastels
Tanya Bailey
Happy

Really lovely product ..washes nice lovely to use .

Thank you so much Tanya! I'm so pleased you're happy :)

Lovely product would definitely and already have recommend

Thank you for your review. So pleased that you love your GWD towel!

H
The Jewels
Heather

Delighted with my gorgeous teale colour wash day purchase. After washing it as instructed without soft rinse, I used it for the first time yesterday. It really makes such a difference to drying my hair after washing. I saw Carla on Dragons Den and she was so passionate and impressive. Wishing you well with your great product.

Thank you so much for your review! I'm not meant to have favourites, but I do love the teal! Thanks for your kind words too.

B
The Jewels
Birgit Myrie
Such a good product.

I bought one for me after seeing Carla on Dragon's Den. I really like the towel and use it all the time now. I have just bought three more as birthday/Christmas presents for friends. In my second order I was pleasantly surprised to have a short hand written thank you from Carla. Makes a great change to have such a personal touch.

Thank you for coming back for more, and for your review Birgit! I enjoy adding the little personal touches. I haven't had much time to do that since my episode aired!

S
The Jewels
Sadie
Best hair towel!

I highly recommend this towel! It’s not only cut down the drying time of my hair but it doesn’t frizz anymore which means less hot tools I have to use. It’s perfect!

I'm so pleased you love it Sadie. Thank you for your review!

S
The XLs
Sandra

Will be back to order again

Thanks for your order, and review.

Love them will be back for another set

Thank you so much! I'm really pleased you love them.

A
The Jewels
Alison P
More Gentle for Hair

I bought this to help with peri-menopause hair loss and as it’s so gentle to wrap your wet hair in, I think I am losing a bit less hair when drying it with the hairdryer. I will definitely be taking it on holiday with me in case my hair goes frizzy in a different climate and it’ll take up next to no room in my suitcase. In fact, I have purchased a 2nd one so I have a spare when one is in the wash. Yes it is expensive but sometimes you just need to treat yourself.

Thank you so much for your review Alison. I'm really pleased that you're enjoying using your GWD towel, and that you feel you're enjoying the benefits. Thanks for coming back to reorder, too. I wish you and your GWD towels happy travels!

R
The Jewels
Rachael
Great product - Hair condition has definitely improved

I have held back on leaving my review as I wanted a few weeks of use before commenting. Well, I am delighted to say that my hair dries quicker and is definitely smoother, softer and less knotty after using my GWD towel for the past 4-5 weeks. My order was processed quickly, packaging is no nonsense and quality and I would happily buy as gifts. Although my order arrived in good time I have to admit that I did try using a t shirt to test out the theory before it arrived .....the t shirt was heavier and difficult to keep on, so the GWD towel was the winner by far. Well done Carla, it's always good to support a small British business that cares. Thank you

Thank you for coming back to write such a comprehensive review Rachael! I'm so pleased that you love your GWD towel. I appreciate your feelings on the packaging too; that's exactly what I was aiming for! I'm also really pleased that you tried a t-shirt first; I always suggest swapping from a regular towel to a t-shirt if people don't want to or can't invest in a GWD towel.

H
The Leopard Prints
Happy customer!
Happy customer!

I purchased two towels - my sister and I both love them - will purchase again for myself and for gifts.

Thank you for your review, and for supporting my small business!

E
The Jewels
ELINOR

Like colour, fabric, good for my hair. Quite a bit of blue dye came out in first wash before use.

Thanks for your review Elinor! I'm really pleased that you love your GWD hair towel. It's quite normal for deeper colours to seep some dye at the first wash which is why I recommend washing before first use. (Because the fabric is organic jersey cotton no toxic dyes are used.)

You’ve got this all wrapped up!

What a beautiful hair wrap. Arrived perfectly packaged and a joy to wear in your hair. Also bought one as a gift for my daughter as a treat.

Thank you Kim. I'm so pleased that you're enjoying using your GWD towel, and I hope your daughter is too!

Absolutely love these hair towls, not only does it take less time to dry my hair,my hair has never felt so soft. I believe in the ethics of the company, using a excellent quality material and from this country (Less air miles) and keeping it local.

Thank you so much for your review. I important the organic jersey cotton because it's not possible to grow it here, but it is very ethical, and then my towels are made here in the UK :-)

Great roduct. Helps with drying my hair without feeling cold and also without using heat. Want to buy more colours

Thank you so much for your review!

Ethical Quality

Watching Carla on Dragon's Den, I was already drawn to the ethical sustainability of the GWD hair towel but was also completely sold by her own passion and ethos, I had to have this product! I also like to support the 'smaller' businesses that may be engulfed by the big companies, that mostly have no ethical conscience or values. I therefore purchased the teal coloured towel. Due to the obvious high demand for sales following her appearance on DD, Carla was suddenly inundated with orders. I received a lovely personal email explaining the situation regarding late delivery. I can say that the towel is pure quality, washes beautifully and is so good for my extra fine hair. It is light to wear, dries quickly, and gives gorgeous defined waves to my usually straight hair. I will be purchasing more for family and friends (as gifts) and definitely for myself!

Thank you so much for writing such a comprehensive review Kaz, and your patience. It's certainly been a wild few weeks!!

V
The Pastels
Viv Sheldon
Disappointing

Unfortunates this towel hasn’t worked for me, I have naturally curly hair and it didn’t make any difference to the frizz I suffer with. I have followed the instructions to the letter but it has made no difference to my hair at all, if I dry it with a normal towel it is exactly the same. A waste of money for me.

Thanks for coming back to write a review Viv. I'm sorry you're disappointed with your hair towel. If you want to discuss anything in particular please email hello@goodwashday.com.

Love it

I can really recommend this towel. It is very gentle on my hair and is so lightweight . I had to pay duty as I live in Ireland which made it very expensive

I'm so pleased you love it Ursula. I make it really clear on my shipping page, and in the order confirmation email, that buyers are responsible for duty but it is taking some people by surpise, especially in Ireland. Unfortunately this is a hangover from Brexit (grrrr).

Love the product but disappointed that I was sent black rather than the ordered clementine. Understand that busy time but would have preferred being asked if I’d accept a different colour or happy to wait.

Hi Heather,

So sorry about the mix up. If you'd messaged me I'd have provided a full refund on the bag. If you want to discuss further please email me at hello@goodwashday.com.

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