Reviews

Fab, love it have bought for my mum and daughter since! Would defo recommend

Great product. Easy to use and great service from the provider. Thank you.

It’s an amazing hair towel, I do not regret my purchase. My hair has been so much softer since I have started using this product. Thank you!

Love the product, reduced frizz and doesn’t fall off like other hair towels.

I have fine hair but feels this towel helps with the condition of my hair , have told friends about it

Amazing product for my hair. Well made and supporting local business is a positive choice. Excellent customer service.

Saw this on dragons den and was immediately sold - this filled a gap in my life I didn't know existed! Firstly it dries so much better and quicker than a towel (perfect for me as I usually leave my hair to dry naturally). It's also far more comfortable to wear and carry on with everyday tasks in the house, as very lightweight (to the point I've nearly left the house with it on my head a few times!). Finally, it makes my hair so much softer than a towel alone ever did. I go between curly and straight and it works perfectly for both, giving a smooth and soft finish when it dries. It particularly works great for curly days and I haven't seen any frizz from the moment I bought this towel. I dye my hair regularly, so went for a burgundy colour and it means I don't need to worry about bleeding colour. The fact it's made in the UK too makes it even better. It's literally my favourite buy of 2025 - would strongly recommend!

Really lovely product ..washes nice lovely to use .

Lovely product would definitely and already have recommend

Delighted with my gorgeous teale colour wash day purchase. After washing it as instructed without soft rinse, I used it for the first time yesterday. It really makes such a difference to drying my hair after washing. I saw Carla on Dragons Den and she was so passionate and impressive. Wishing you well with your great product.

I bought one for me after seeing Carla on Dragon's Den. I really like the towel and use it all the time now. I have just bought three more as birthday/Christmas presents for friends. In my second order I was pleasantly surprised to have a short hand written thank you from Carla. Makes a great change to have such a personal touch.

I highly recommend this towel! It’s not only cut down the drying time of my hair but it doesn’t frizz anymore which means less hot tools I have to use. It’s perfect!

Will be back to order again

Love them will be back for another set

I bought this to help with peri-menopause hair loss and as it’s so gentle to wrap your wet hair in, I think I am losing a bit less hair when drying it with the hairdryer. I will definitely be taking it on holiday with me in case my hair goes frizzy in a different climate and it’ll take up next to no room in my suitcase. In fact, I have purchased a 2nd one so I have a spare when one is in the wash. Yes it is expensive but sometimes you just need to treat yourself.

I have held back on leaving my review as I wanted a few weeks of use before commenting. Well, I am delighted to say that my hair dries quicker and is definitely smoother, softer and less knotty after using my GWD towel for the past 4-5 weeks. My order was processed quickly, packaging is no nonsense and quality and I would happily buy as gifts. Although my order arrived in good time I have to admit that I did try using a t shirt to test out the theory before it arrived .....the t shirt was heavier and difficult to keep on, so the GWD towel was the winner by far. Well done Carla, it's always good to support a small British business that cares. Thank you

I purchased two towels - my sister and I both love them - will purchase again for myself and for gifts.

Like colour, fabric, good for my hair. Quite a bit of blue dye came out in first wash before use.

What a beautiful hair wrap. Arrived perfectly packaged and a joy to wear in your hair. Also bought one as a gift for my daughter as a treat.

Absolutely love these hair towls, not only does it take less time to dry my hair,my hair has never felt so soft. I believe in the ethics of the company, using a excellent quality material and from this country (Less air miles) and keeping it local.

Great roduct. Helps with drying my hair without feeling cold and also without using heat. Want to buy more colours

Watching Carla on Dragon's Den, I was already drawn to the ethical sustainability of the GWD hair towel but was also completely sold by her own passion and ethos, I had to have this product! I also like to support the 'smaller' businesses that may be engulfed by the big companies, that mostly have no ethical conscience or values. I therefore purchased the teal coloured towel. Due to the obvious high demand for sales following her appearance on DD, Carla was suddenly inundated with orders. I received a lovely personal email explaining the situation regarding late delivery. I can say that the towel is pure quality, washes beautifully and is so good for my extra fine hair. It is light to wear, dries quickly, and gives gorgeous defined waves to my usually straight hair. I will be purchasing more for family and friends (as gifts) and definitely for myself!

Unfortunates this towel hasn’t worked for me, I have naturally curly hair and it didn’t make any difference to the frizz I suffer with. I have followed the instructions to the letter but it has made no difference to my hair at all, if I dry it with a normal towel it is exactly the same. A waste of money for me.

I can really recommend this towel. It is very gentle on my hair and is so lightweight . I had to pay duty as I live in Ireland which made it very expensive

Love the product but disappointed that I was sent black rather than the ordered clementine. Understand that busy time but would have preferred being asked if I’d accept a different colour or happy to wait.